Jenna Lowe was an extraordinary young girl who made a massive impact on the landscape of a rare and cruel lung disease called Pulmonary Hypertension. She got South Africa to wake up and start talking about organ donation with her effective, award-winning campaign Get Me To 21. Her impact became global and her legacy continues to grow.
Jenna Lowe
Jenna Lowe was an extraordinary young girl who made a massive impact on the landscape of a rare and cruel lung disease called Pulmonary Hypertension. She got South Africa to wake up and start talking about organ donation with her effective, award-winning campaign Get Me To 21. Her impact became global and her legacy continues to grow.
Lead SA Youth Hero
Jenna won many awards in her short life. Most revolved around excellence in academics, public speaking, debating and leadership.
In October 2014, by which time Jenna was so ill she was unable to leave the house, she was made Lead SA’s Youth Hero of the Month in the Western Cape, owing to the incredible impact of her #GetMeTo21 campaign. The massive effect she’d had on people’s lives and organ donation registration awareness had been recognised.
She was posthumously picked as Lead SA Youth Hero of the Year for the Western Cape in July 2015 and later awarded Lead SA Youth Hero of the Year nationally. This incredible award was so richly deserved. Stuart and I flew to Johannesburg to accept the award on Jenna’s behalf. Our girl’s bravery, courage and determination to make a difference – even in the face of terrible adversity – was fittingly recognised at the #Changemakers Conference.
View more of Jenna's Awards
- Loeries 2015
- Gold for the #GetMeTo21 campaign in the PR category
- Bronze for the #GetMeTo21 campaign in the Social Media Category
- ACA Apex Awards for Effectiveness
- Gold (in the Change category) for the #GetMeTo21 campaign
- Grand Prix for the #GetMeTo21 campaign
- Special Award for the most successful submission for a charity or non-profit organisation for the #GetMeTo21 campaign
- IAB Bookmark awards
- Silver Bookmark for the #GetMeTo21 integrated social media campaign
READ MORE ON JENNAS 'GET ME TO 21' CAMPAIGN.
In October 2014, at the age of nineteen, Jenna launched a video invitation from her sick bed. It was an invitation to the whole nation, asking everyone to come to her 21st Birthday Party.
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